The right image for the job

The Client

The School of Natural Skincare provides courses for pros and hobbyists alike. They are a trusted resource for reliable information on making skincare and haircare products at home or as a business. They believe in sharing information generously with their readers, even those not on a course.

They publish articles weekly.

The Brief

Publishing so much quality content takes time, so they asked for help uploading blog posts and creating images. The images need to be:

  • consistent with their established branding
  • shareable on several channels (blog, Facebook and Pinterest. Instagram may follow.)
  • consistent with their brand values
  • eye-catching and evocative
  • related to the topic

The Process


  1. Discovery call to discuss brief
  2. Review existing images in light of discussion
  3. Review brand assets, fonts, colours and provided templates
  4. Design appropriate templates for each channel (much more effective than reusing the same image)

Then, weekly:

  1. Read the blog post
  2. Search and evaluate existing brand photography folders for appropriate image
  3. Source and license stock photography for appropriate image if necessary
  4. Edit chosen image to suit topic, text placement and brand voice
  5. Upload with appropriate alt text and descriptions. Main image is added to blog post, FB image is added to sharing plug-in, pinnable image is hidden but shows when pinning article.

The Finished Project

Example of blog post image created for client. It shows brand logo and fonts, as well as a photo of a small child with sunscreen on their back applied as a drawing of the sun and waves.

Original image for blog post


Edited to work well on Facebook


Portrait images work better on Pinterest


Need something similar?